Generating leads consistently throughout the year is a common challenge for many businesses.
If you're not generating leads, you're losing out on opportunities to grow your customer base and revenue stream. Here are our tips for generating more leads for your moving company:
Ask For Reviews
When was the last time you gave another business a review? Busy customers are unlikely to go out of their way to leave you a review unless you ask for it. However, don’t be afraid to follow up! Following up with your customers after a successful move is a great way to build a relationship and politely solicit a review of your services.
If they were happy with the experience you can even offer a discount in the future. Don’t underestimate incentives!
Send them the link directly so it’s easy for them to leave a positive review, and make sure to respond to let them know you appreciate them taking the time to leave feedback.
Engage With The Community
Start by browsing relevant Facebook groups and responding to content where you can add value. If someone asks for a recommendation or shares a story, you can comment on that post. When you comment your face and name are visible to a whole community of people every time. Over time, people will get to know you and your company.
Don't just promote your company or its services as most groups or communities will either ignore or ban you. Just be helpful, organic, and genuine and provide value where you can. Don’t be afraid to direct message people within the groups and view it as an opportunity to connect with a community rather than focusing on where your next lead is coming from.
Tap Into Your Local Realtor Network
Networking opportunities are always worth pursuing. You’re looking for people who are moving, and who always knows people that are moving? Realtors!
Stop by their office to introduce yourself or call up the top three in your area to introduce your services. If those top 3 aren’t responsive move to the next 3 on your list. Share your rates with them and the best way for clients to reach out.
Do you offer storage? Realtors may need additional services that your business can help them out with.
When you’ve established realtor relationships, you can encourage them to refer their clients to you for moving services.
Build Local Relationships
Another avenue for generating leads by building local relationships is reaching out to local apartments and asking them to set you up as a preferred vendor. It’s helpful if you reach out to buildings you’ve moved in before or those that hold a lot of tenants. Tenants moving in and out will automatically be referred to you and encouraged to use you for moving services. Ease of use for the customer means an easy win for you. Customers are already sold on your moving company before they even contact you.
Focus on SEO
Why is SEO important for moving companies? If your moving company is based in San Francisco and someone searches for “‘moving companies San Francisco”, then ideally you want your company to appear as close to the top of the organic search results as you can (organic search results are below the paid ad results). At some stage you may want to have an SEO expert work with you to ensure your website is optimized for generating leads. However, it can be helpful to understand SEO basics before you seek help.
If you want to understand more about SEO you can use a resource like the Moz Beginner’s Guide to SEO to get a high level overview of what SEO is and why it is important.
Join Referral Websites
Make it easy for your customers to leave a review by signing up for as many of the leading review websites as you can. Although many customers will now leave reviews on Facebook or Google, be sure to also sign up for these leading review websites:
Thumbtack: Millions of customers use Thumbtack every day to find and hire small businesses across the country. They receive several thousands of inquiries per day and an estimated 30,000 move requests a month! With the Thumbtack and Oncue integration, your Thumbtack lead information is automatically pulled into Oncue, so there’s no need to manually copy information over. Moving company owners can focus on booking more jobs and growing their business.
Yelp: A strong Yelp presence is important as potential customers may go directly to Yelp to find a moving company. With Oncue’s free tool for your Yelp page, customers can go directly to your moving company site, see your brand and logo and quickly enter in their move details. Their information is sent automatically to you.
Angi: You can set up an account on Angi and manage your brand reputation as well as your online business presence. You’re able to request feedback from customers and establish credibility quickly!
Home Advisor: Get more leads through Home Advisor. It's powered by Angi so all the work you put into your brand will pay off in both websites.
Paid Ad Campaigns
With over 2 billion monthly users, paying to find new customers through Facebook can be very lucrative. Watch this video to learn how you can set up your first Facebook Ad campaign. When creating a Facebook Ad, make sure that you:
- Clearly state the benefits of your services to your customer
- Include a clear call to action directing them to your website or landing page
Advertising on Google enables you to target potential customers in your local area. Whether you want to learn how to do this yourself or enlist the help of an agency, advertising through Google can be incredible for lead generation. A great way to learn the basics of advertising on Google is to complete Google’s free certification in Google Ads.
That’s it! Now that you’ve got a few ideas of how to start generating leads for your company, go out there and start getting those leads!
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Contact us now for more information on the services that Oncue provides moving companies just like yours: https://www.oncue.co/contact-us/